Mirai Labs

Overview of job

Snow Game Studio, formerly known as Mirai Labs, is an established powerhouse in the mobile gaming industry with a proven track record of delivering engaging and innovative games. Our history is marked by the incredible success of our flagship title, Pegaxy, which reached an astonishing 27 million users and became one of the most prominent Web3 games globally.
Building on this momentum, Snow Game Studio continues to push the boundaries of mobile game development, focusing on casual games that blend cutting-edge technology with captivating gameplay experiences. Join us as wetake our next big leap in revolutionizing the mobile gaming landscape.

Role Overview: 

We are seeking a highly experienced Senior Live Ops Manager to oversee and manage the live operations of our mobile game portfolio. This role is crucial for driving player engagement, retention, and monetization through the management of in-game events, promotions, and content updates. The ideal candidate has a deep understanding of the live ops process, player behavior, and a passion for optimizing game experiences to ensure our titles stay fresh, exciting, and profitable.

Key Responsibilities:

Live Operations Management: 

• Lead the planning, execution, and optimization of in-game events, promotions, and content updates to drive player engagement and retention. 
• Develop and implement strategies for live ops campaigns, ensuring they align with overall game design, player behavior, and monetization goals. 
• Monitor and analyze the performance of live events, identifying opportunities for improvement and implementing data-driven changes to enhance effectiveness. 

Collaboration & Communication: 

• Work closely with game designers, product managers, marketing teams, and data analysts to ensure live ops activities are integrated seamlessly into the overall game experience.
• Communicate live ops plans and outcomes to internal stakeholders, ensuring all teams are aligned and informed about ongoing and upcoming events. 

Data Analysis & Reporting: 

• Analyze player behavior, game metrics, and market trends to optimize live operations strategies, ensuring maximum player engagement and revenue generation. 
• Provide regular reports on the performance of live ops campaigns, highlighting key insights, successes, and areas for improvement. 

Content Management & Planning: 

• Oversee the creation and scheduling of live content, including events, sales, seasonal updates, and special promotions. 
• Work with the game development team to ensure the seamless implementation of new features, content, and updates that enhance live ops campaigns. 

Player Engagement & Retention: 

• Design and implement strategies to improve player engagement and retention through targeted live ops initiatives. 
• Actively monitor player feedback and community sentiment to adjust live operations and ensure a positive player experience.

• Bachelor’s degree in Game Design, Marketing, Business, or a related field (Master’s degree preferred). 
• 7+ years of experience in live operations management within the mobile gaming industry, with a strong background in casual game titles. 
• Proven track record of successfully managing live ops campaigns that drive engagement, retention, and revenue. 
• Strong understanding of game metrics, player behavior, and monetization models within casual gaming. 
• Exceptional analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
• Experience working with analytics tools (e.g., GameAnalytics, Google Analytics, Tableau) to monitor and optimize live ops performance. 
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. 
• Strong communication and collaboration skills, with experience working in cross-functional teams. 
• Familiarity with agile development processes and live ops tools. 

Preferred Skills: 

• Experience in managing live ops for Web3 or blockchain-based games. Knowledge of SQL, Excel, or other data analysis tools. 
• Understanding of game design principles and player psychology. 
• Experience working with game engines like Unity.